Jeff Bezos says: obsess over customers – key lessons to remember

I am an avid reader of Whitney Hess’ blog and she just posted the following re: Jeff Bezos, one of the greatest minds in customer experience, tells us “Everything I know” and discusses the acquisition of Zappos (the shoe company that has a cadre of rabidly satisfied customers)

What Jeff Bezos knows:

1. Obsess over customers — “When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers.”
2. Invent — “Any time we have a problem, we never accept either/or thinking. We try to figure out a solution that gets both things.”
3. Think long term — “It requires and allows a willingness to be misunderstood.”
4. It’s always Day 1– “There’s always more invention in the future. Always more customer innovation. New ways to obsess over customers.”