Author Archive

Jeff Bezos says: obsess over customers – key lessons to remember

I am an avid reader of Whitney Hess’ blog and she just posted the following re: Jeff Bezos, one of the greatest minds in customer experience, tells us “Everything I know” and discusses the acquisition of Zappos (the shoe company that has a cadre of rabidly satisfied customers)

What Jeff Bezos knows:

1. Obsess over customers — “When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers.”
2. Invent — “Any time we have a problem, we never accept either/or thinking. We try to figure out a solution that gets both things.”
3. Think long term — “It requires and allows a willingness to be misunderstood.”
4. It’s always Day 1– “There’s always more invention in the future. Always more customer innovation. New ways to obsess over customers.”

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Eat’n bar-b-que and thinking about my doctor

Page and Katrina claimed that a small restaurant had some of the best BBQ in the region… so we had to load up the gang and take it as a "challenge" to find Martin's BBQ Joint.

I'm sure none of you really care about my lunch excursions nor the massive caloric intake that we all experienced. However, what really got my attention (besides great food) — all of the pics and memorabilia on the walls. The place had a personality.   With exception of new fangled & 'edgy' patient/consumer friendly approaches like Jay Parkinson/Hello Health and other niche companies …the typical patient-to-Provider experience sure feels like healthcare as an art has lost it's 'soul', it's human touch, it's Personality with a capital P.

Technology can help support patient intimacy and connectedness, but it also needs a persona! Something that I (as a patient or caregiver) can connect with that instills trust and comfort.

Remember the old days when a Pediatrician had pics on their wall of moms and newborns that they had delivered?  Ahhh, the old days when people weren't suing for any ole reason and your doctor was your closest friend, an unbiased advocate, the coordinator of all care.  People were accountible for their own care and didn't expect nor wait for the system to intervene … somehow, we seem to have lost our sense of personal responsibility and just plain-ol commonsense along the way to improving health and healthcare.

See the full gallery on posterous

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That design is money! – physical interface

Imagine if you will if instead of an ATM machine, we did the same kind of redesign for patient registration, Lab Test Results tracking, E.O.B. documents, patient self-care information, etc.

Look, I know that the nuances are not earth-shattering – but for crying-out-loud! I’m not suggesting putting lipstick on the Pig, but rather a redesign. A focus on the basics.

Healthcare is a confusing time for patients and also their Providers on the administrative side of things. Most IT systems are designed for Clinicians (whom were thought of as that: “Clinicians” not Users) where as much information is dumped in front of them without any kind of filtering nor prioritization.

My point is that whatever comes out of Healthcare Reform – there are 2 things most likely to occur:

1.) More people will be accessing the current “system or platform” of care delivery and financing. Yessssss… incentives, payment structures, and benefit design will most likely change yet ppl will still EXPERIENCE/navigate care in a similar way as today(e.g. bills+pmt+EOB from insurance or intermediary).

2.) With more ppl accessing, then MORE people will be attempting to squeeze thru current systems/processes of getting care which then means that more individuals will be delayed, deferred, or seek alternative means of gaining access to care [heh, or maybe they'll all simply go to any open ER and sit and wait]

SO WITH more ppl and a greater need for clarity and simplification… shouldn’t we [the collective healthcare system] take a breath and make the admin and pt/Dr facing tools less confusing, easier to use, and simpler?

Just a basic thought.

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CNN Newsroom Anchor Heidi Collins and Senior Medical Correspondent Elizabeth Cohen use change:healthcare

Thank you!  thank you!  thank you! 

CNN Newsroom Anchor Heidi Collins along with CNN Senior Medical Correspondent Elizabeth Cohen have some tips on how you can save money on health care by using the web application change:healthcare at changehealthcare.com

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Moving into the new office and the kid’s made a new sign :)

w00t!  Gotta love a hand painted sign from kids.


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New Republic Chart of the healthcare system today… ooooh, colors and lines

Jane via Facebook reminded me of that crazy chart rolled out as the 90s healthcare reform was imploding. This one, albeit complex is still interesting :)

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Computers will make this all work … and my name is Rasputin

The best part of this post is the comment, “Only politicians could come up with something [the picture] like this!”

Spot on. Sadly, spot on.

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a real tool, real costs, really informed healthcare consumers.

When we have your Company as a client (e.g. claims data integration), it's pretty simple. A Company gives its employees access to change:healthcare and the Employee…
1. Takes 30 seconds (yes, seconds) to sign-up for their secure and confidential account
2. Affiliate their secure account to their claims data
3. In less than 20 seconds BAM! a list of healthcare consumer savings alerts that are personalized/relevant, easy-to-understand, and actionable (e.g. a mere mortal like you and me could DO something to save money TODAY).

Think of it as Mint.com but for healthcare. An efffortless cost savings recommendation engine that works 24/7 in the background that holds your hand when you want to save. 

Yes, cost is only one aspect of a consumer's decision-making process, but let's be honest. If tomorrow, you could take that little Rx peice of paper and fill the exact same medicine at another nearby pharmacy one block away and save $201…. would you do it?  Not only Rx but alerts are also being developed for all kinds of outpatient services, dental care, vision expenses, etc.

Transparency is a reality. Now, if individuals could get access to their claims data, we could do the same for everyone. Ahhhhh, but wait-a-minute… we're working on that.

See the full gallery on posterous

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Ferf and Matt making Magic happen

A quick pic of The Ferf and Matt in the office. They're smiling as we push the first significant block of enhancements (many more are coming) to change:healthcare's website look-n-feel.  Nice guys, verrrrrry nice.

More importantly, THANKS to the TEAM for making this monumental stride forward!

As The Ferf said when looking at all of the new improvements, "Whoa?! Sexy-time!"


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Sniff, sniff… getting ready to move to bigger digs

Well, yeah I’m getting a little sentimental – but hey!! The Chondo (aka the change:healthcare condo) holds a lot of memories for me as we embarked on trying to change healthcare for the better for patients and consumers. So now that we are in the 4th of July weekend, come next week I’ll be resurfacing to make some really awesome announcements about the site, our Clients, a new EXPANDED office, and I’ll begin sharing REAL-WORLD results/cost savings/utilization of our pilot customers.

However, in the meantime, I thought I would show you guys some pics of the old office and some of the team :)

ferf and matt making magic

ferf and matt making magic

Katrina and a c:h sign made by my kids

Katrina (Queen of Content) and c:h sign made by kids

Intern Sara working hard!

Intern Sara working hard!

Mr Robert causing trouble

Mr Robert causing trouble

Dian is rock'n da House!

Dian is rock-n da House!

Coffee plus the stuff in here powers c:h

Coffee plus the stuff in here powers c:h

And lastly, some of the team went for sushi near our new office (at Peter’s Sushi in Brentwood) … we got Ted a birthday t-shirt that had “n3rd” emblazoned on it!

suuuuuuuuuuuuushi

suuuuuuuuuuuuushi