So as we ratchet down, focus on, and refine our platform — Robert and team threw these questions out that may seem obvious on the surface but actually require some thought. I figured that I’d pass them along. It was interesting to see how I answered some questions vs. others on the team. I’d like to challenge some of the other Health2.0 gang to test these out on their offering. It was a good exercise for us and forced us to stand back and challenge some of our own individual assumptions:

1. What do people want?
2. Who is our audience?
3. Who is our target (is it the same as our audience)?
4. What do we want them to do?
5. How do we want them to do it?
6. How do they get/realize value from that?
7. How do we get/realize value from those willing (not willing) to pay for our service?
8. Where do our customers go (e.g. websites/stores/providers) for information?
9. Why do they want our product?
10. What will they pay for our product(s)?
11. Why won’t they sign-up? Why will they?
12. What draws them in?
13. What makes them stay?
14. What makes them come back?
15. What makes them stay away?
16. Where else do they get (or think they get) our info?
17. Do they want our info?
18. How do they know about us?
19. What do we do for them?
20. How do we make them better?
21. How do we carry thru on the initial wow?
22. Is there an initial wow and what is it (pick “the” main 1 wow)?
23. What do consumers care about?
24. What do consumers not care about?
25. Who pays for our services?
26. Who benefits the most from our service(s)? …Now who pays for our service(s)?
27. What is the ROI to the purchaser?
28. What is the ROI to the User?
29. Why do they want to be a part of us?
30. Why do they want to share info about their expenses/health issues?
31. Can we help them?
32. What matters most?
33. What do people understand about their healthcare? …Not understand?
34. Why do people care?
35. Why SHOULD they care?