So as we ratchet down, focus on, and refine our platform — Robert and team threw these questions out that may seem obvious on the surface but actually require some thought. I figured that I’d pass them along. It was interesting to see how I answered some questions vs. others on the team. I’d like to challenge some of the other Health2.0 gang to test these out on their offering. It was a good exercise for us and forced us to stand back and challenge some of our own individual assumptions:
- What do people want?
- Who is our audience?
- Who is our target (is it the same as our audience)?
- What do we want them to do?
- How do we want them to do it?
- How do they get/realize value from that?
- How do we get/realize value from those willing (not willing) to pay for our service?
- Where do our customers go (e.g. websites/stores/providers) for information?
- Why do they want our product?
- What will they pay for our product(s)?
- Why won’t they sign-up? Why will they?
- What draws them in?
- What makes them stay?
- What makes them come back?
- What makes them stay away?
- Where else do they get (or think they get) our info?
- Do they want our info?
- How do they know about us?
- What do we do for them?
- How do we make them better?
- How do we carry thru on the initial wow?
- Is there an initial wow and what is it (pick “the” main 1 wow)?
- What do consumers care about?
- What do consumers not care about?
- Who pays for our services?
- Who benefits the most from our service(s)? …Now who pays for our service(s)?
- What is the ROI to the purchaser?
- What is the ROI to the User?
- Why do they want to be a part of us?
- Why do they want to share info about their expenses/health issues?
- Can we help them?
- What matters most?
- What do people understand about their healthcare? …Not understand?
- Why do people care?
- Why SHOULD they care?