Across the Web: 60 is the new 30 and other links

by Christopher on July 5, 2007

Across the Web is simply a way for me to bookmark and save websites of interest to me and our team about healthcare and technology…

Greying, but not gone: ELDR.com website with an editorial mandate to change the perception of aging. ELDR is the first media company specifically targeting the affluent and influential 60-plus demographic. It gives readers a dual-media approach and targeted options for advertisers. “Every day, about 13,000 Americans turn 60. They are much younger in attitude than their parent’s generation and have a profound impact on everyone they touch,” says Chad Lewis, founder, president and publisher. “They are affluent and self-motivated. They are the doers and the movers; the leaders, not the followers.”

Nick Stakenburg has written a nice simple tooltip: built on Script.aculo.us called Effect.Tooltip

Michael Mahemoff: I’ve written some notes on the Google Gadget API and how to write a gadget, targeted at developers who already know Ajax.

Yahoo’s New SmartAds: Yahoo announced SmartAds today, a new graphical ad system to improve display ads’ targeting and relevance. Basically, according to the demo, the system “learns” what individual searchers want based on their location and their search histories. Then is serves customized display ads to appeal directly to a searchers’ interests. Apparently, the text in display ads is changed based on the user’s profile. No wonder Yahoo’s been so interested in personalization.

So what should you do if you do raise a lot of money?Marc Andreessen: As my old boss Jim Barksdale used to say, the main thing is to keep the main thing the main thing — be just as focused on product and customers when you raise a lot of money as you would be if you hadn’t raised a lot of money. Easy to say, hard to do, but worth it. Continue to run as lean as you can, bank as much of the money as possible, and save it for a rainy day — or a nuclear winter.

Tutorial on developing a Facebook platform application with Ruby On Rails: Facebook has provided many different integration points and different APIs to an application so it is worth reading Anatomy of a Facebook Application first which will explain the areas an application can affect for a user. Nice post by Liverail.

Web 2.0 in Healthcare: John Sharp of eHealth
“On Friday I presented at the conference of Northern Ohio Healthcare Information Management and Systems Society in Cleveland. The powerpoint is posted here. There was a positive response with lots of interest in hearing more. There is also an initiative to do more with SecondLife as the activity on the Cleveland Island grows.”

From the presentation slides:


Hospital of the Future: The Super-Informed Patient: Jen writes a great post that cut down to the point that…

There’s no doubt in my mind that current patient education efforts fall woefully short. Our system does not teach patients to self-advocate or be knowledgeable about care.
And even in instances where we want to be involved in the care process, the purchasing, decision-making, and payment/reimbursement minutiae make individual involvement largely prohibitive in terms of personal ROI.

Our system also doesn’t teach us about the large role we can play in improving patient safety by taking some level of responsibility for informed involvement.

Prepare Yourself Now To Help Care for Parents Later“: Adult children who currently do not care for an elderly parent should “consider some specific actions now to prepare” financially in the event that they have to care for an elderly parent in the future, USA Today reports (Fetterman, USA Today, 6/29)

Leave a Comment

Previous post: Gosh! Those smart guys at InsureBlog sure are nice

Next post: Drug companies haven’t learned to hold hands with patients yet